Swedish Cup and A-roll Studios partners - sign three-year agreement 2027-29

Igår, 21:04

Caption: Lars-Erik Bjuhr (SC), Jeep Gustafsson (A-roll), Tobias Sandlund (A-roll) and Christian Erlandsson (SC) are all looking forward to the collaboration with streaming the finals.

Another step in upgrading the Swedish Cup from a competition to an event was taken on Wednesday evening. The SC organization is entering into a collaboration with A-roll Studios from Vetlanda who will help us with online streaming of all finals.

Jeep Gustafsson and Tobias Sandlund are by no means unfamiliar with the Swedish Cup or Sävsjö shooting center. They have filmed at the Swedish Cup in various ways the past two years and have made some features from Skyttegym Sävsjö.

In connection with the decision to set up a separate finals course in the sports hall in the existing facility and after the competition management's visit to the Denmark Open Air, the idea was born to broadcast the finals online. This involves a production comprising a total of eleven finals per day.

At Wednesday's meeting, Jeep and Tobias were also attended by competition managers Christian Erlandsson and Lars-Erik Bjuhr, our megalink guru Thomas Persson and Mikael Svensson, media manager.

Swedish Cup will sign a three-year cooperation agreement with A-Roll. During tonight's meeting, the work plan, technical solutions and a site visit to the sports hall where the final track will be built were discussed.
Swedish Cup is now leading the way in communication work with the hope that the concept can also be used in connection with other international competitions and Swedish Championship competitions.

In addition to streaming finals, the media group will also expand in personnel resources, which we will return to. Are you interested in helping as a commentator or expert (will speak English)? We will also work with a mobile interview team and need additional writing and photographers. Interested - contact Kicki Holm or Mikael Svensson at Swedish Cup media.

Further news about the Swedish Cup journey from competition to event will be rolled out during the summer - we never took a break after the 2026 event - maybe even as early as next week!

Text and image: Mikael Svensson